Starting a Business: Creating the Perfect Label

Starting a Business: Creating the Perfect Label
Container and Packaging
by Container and Packaging
September 8, 2020, Updated June 16, 2021

You've slaved over your perfect product. You've selected the ideal jar, bottle, tub, or other container. And you have chosen the exact closure for your product, complete with seals or child protection. Now you're just about ready to put your creation on the shelves of stores around the country.

But then you take a look at your jar or bottle and realize you're missing something. Something pretty important. Your product, the recipe you've been perfecting for years, just looks like an ordinary jar of home-canned goodness. Who in the world would be interested in buying that? Pretty much nobody.

Judge a Product by Its Container

People always say, Never judge a book by its cover. Well, when it comes to selling your recipe, you can throw that old adage out the window. Everyone is going to initially judge your product by what is on the outside. Most grocery stores (a few granola-eating exceptions excluded) don't allow you to open every product you want and taste it before buying. You might get lucky and run into a sample station once in a blue moon, but not for every single product on the shelves. So how are your customers going to know if your barbecue sauce tastes better than that other bottle of barbecue sauce beside it that looks pretty much identical? Your consumers won't know that yours is a secret recipe, handed down through the generations, and is guaranteed to blow their socks off. So how are you going to convince them that they should buy yours, and not the nearly-identical bottle sitting on the same shelf? That's where we can help you! We're going to convince everyone that yours is the best by showing them something amazing on the outside, thus judging that bottle of sauce by its cover.

Container and Packaging Design

At Container and Packaging, we want your product to sell. We want you to be successful. And one way we can help you with that is by helping you create a package that will blow your customers away. We have talented people who will help you design and implement the best label for your product and for your package. Check out our Design webpage here and this blog article, where we can help you if you are:

  • Starting from scratch
  • Using your own art
  • Needing a design
  • And more!

We have lots of tools and information for you to use as you are working to create a label for your container. If you are making your own label, use this template to make sure that you have all of the pieces in the right place. Then follow this 8-point checklist to make sure that it will work for your container. If you are using a container that can be printed on directly then we think you would be interested in this infographic about the silk printing process we use to put gorgeous print on your containers. We can even help you choose the right colors for your containers and make sure that your barcodes are printed correctly as well.

Now that your product is packaged and labeled, you're ready to get out there and sell it! Best wishes from all of us at Container and Packaging as you embark on this new adventure!