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Everything you need to know about color (in just 1,067 words)

Unknown Author

Added January 1, 2018

Updated July 16, 2025

5 minute read

Shhhh! What you are about to read is the most closely guarded secret of successful packaging design. Corporate enterprises, packaging empires, and product lives have risen, fallen, and been exterminated by the use or abuse of this secret. The power of this secret, once known and employed, can propel you to success beyond your wildest imaginations. The secret of successful packaging is¦ color.

And lucky for you, we're offering the tricks of the trade at your fingertips. Check out our newest addition to the CPS Guides collection, Color: Picking Perfect Color for Perfect Packaging.

Color: Picking Perfect Color for Perfect Packaging
Learn which colors are aesthetically pleasing in packaging and which match-ups should never see the light of day! Not to mention a wealth of other useful hue-based advice.

Building product packaging is a complex process and color is only the tip of the iceberg! Be sure to see our previously released Packaging Survival Guide and Barcodes Guide to help you along the path to perfect packaging too!