Dear Inventor, don’t forget to patent and package

Inventors invent products, but it is the packaging that is going to sell them. The average consumer spends less than three seconds making up their minds whether or not to buy a product. Consequently, you need to influence that purchasing decision. The best way to do that is with the right packaging. The right package is your “silent salesperson” and it will create the buzz that will compel consumers to pick your product off the shelf or place an order from the Internet.

Packaging is your finest and most cost effective option to persuading consumers to pick up your invention and take a closer look. Be aware that packaging an invention or a product is complicated. One mistake and you could be back to square one — not only will the consumer not buy your product it may not even see the retailer's shelf.

Adapted and Condensed from (used with permission):
Your packaging Is As Important as Your Patent
JoAnn Hines, The Packaging Diva
www.packagingdiva.com