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Discover Olympic magic beyond TV, through product packaging

Unknown Author

Added January 1, 2018

Updated July 16, 2025

5 minute read

Michael Phelps made Olympic history, again. Kristen Armstrong proved that age is merely a number. And the country fell hard for the U.S. Women Gymnastics' fab five. It's Olympic time once again. Though the sweat-clad drama may play out on our television screens, packaging designs serve as a means to capture the Olympic spirit in corner stores throughout the country. See how brands are supporting Team USA through their product packaging.

Coca-Cola

We tweeted about some groovy and colorful cans in early June, but Coke pushed the boundaries in a more subtle fashion with this line, maximizing the use of stark white athletic silhouettes. Gymnasts or hurdlers, the popular beverage company pays homage to them all.

Powerade

Powerade aimed to not only remind consumers of the Olympics, but to use their packaging to serve as a trading card of sorts, showcasing a different sports warrior on each beverage flavor. From well-known ballers like Derrick Rose and Lebron James to decathlete Ashton Eaton and 19-year-old Juan Agudelo representing USA Soccer.

Wheaties

In classic Wheaties form, the General Mills brand decided to celebrate the Olympics through honoring past participant, Bruce Jenner. I wonder what the Kardashian ladies have to say about that getup.

Corn Flakes

Simple patriotism is the phrase that comes to mind at first glance of the Kellogg's Corn Flakes special Olympic packaging. Nothing exudes pride for team USA like an American flag on display behind the smiling face of an Olympian.

Downy

Not the first product you might imagine to don a specialized appearance for the Olympics, Downy detergent takes a subtle yet moving approach to honoring our country's athletes.

Tide

When it comes to standout packaging it's hard to compete with the bold and bright hue of a Tide detergent bottle. Yet, the sweeping iconography of our country's star spangled banner is beautifully incorporated into the label and closure decoration.

Pride for Team USA is on full display! Happy Olympics everyone!