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When Cutting Doesn't Cut It
6 Reasons Why Cutting Out The Middle Man is An Epically Stupid Idea
Written by Ben McCallister (EVP)
Designed and Adapted by Keith McCauley (EVP)
Posted: May 29, 2013
You've heard that cutting out the middle man is the right way to do business. Do not fall prey to this epically stupid idea. When Cutting Doesn't Cut It is from a 7 part blog series written by Ben McCallister, Executive Vice President of Container & Packaging Supply.
Read Online | Download PDF (eye-candy version) |
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The History of Plastic
A Children's Book
Written by Kayla Holman and Stephen Post
Designed by Keith McCauley (EVP)
Posted: June 25, 2012
The History of Plastic is a children's book that we wrote and created as a prop for the What is OTHER? video in our "What is plastics?" video series. We hate to let anything go to waste ... so here it is, for your reading enjoyment (Please note: it was written for children, so please don't get offended if it seems a bit elementary).
Read Online | Download PDF (eye-candy version) |
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Color
Picking Perfect Color for Perfect Packaging
Written by Keith McCauley (EVP)
Designed by Morgan Sorensen (CPS Desgin, Designer)
Posted: April 26, 2012
Shhhh! What you are about to read is the most closely guarded secret of successful packaging design. Corporate enterprises, packaging empires, and product lives have risen, fallen, and been exterminated by the use or abuse of this secret. The power of this secret, once known and employed, can propel you to success beyond your wildest imaginations ...
Read Online | Download PDF (eye-candy version) |
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Cracking the Barcode Encryption
Barcode Inception, Proliferation and Procurement
Written by Kayla Holman (CPS Blog Writer)
Designed by Morgan Sorensen (CPS Desgin, Designer)
Posted: February 22, 2012
You can find one on the bottom of a box of Kleenex. There’s even one on the banana peel you left on the floor (just waiting for your frenemy to take the corner a little bit too fast). They don’t occur naturally in the wild but once in a while you can spot them on bees or attached to goldfish (bags, people!) in the pet store. The truth is; barcodes are everywhere ...
Read Online | Download PDF (eye-candy version) |
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Packaging Survival Guide
Hike the Path to Packaging Perfection
Written by Keith McCauley (EVP) & Kayla Holman (CPS Blog Writer)
Designed by Morgan Sorensen (CPS Desgin, Designer)
Posted: January 19, 2012
The pursuer of packaging perfection must first realize that finding the perfect package is paramount to their product’s success. You may have created a concoction to cure cancer, or developed the very elixir of eternal life. Your perfect product will never even get noticed, let alone purchased, if you don’t package it well.
Read Online | Download PDF (eye-candy version) |
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