Ode to Lawrence and PANTONE
You've heard, the phrase "all the colors of the rainbow" before. If asked to name those colors, you'd probably say: red, orange, yellow, green, blue, and purple. Well that's true, if you're coloring one with a Crayola 8 pack. But as you know, there are...
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Don't forget the barcode (and everything else)
There are a lot of guidelines, regulations, and even laws that stipulate what you should and shouldn't put on your product label. Let's go through some of the elements of a complete label and what should be included. Please note, there are different r...
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What is sustainable packaging and how do I do it?
It's official. Sustainable packaging has matured from fad to trend, according to experts. What is sustainable packaging and how can small, medium and large businesses adapt? Fortunate for us, there is a coalition of sustainable packaging experts who c...
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What IS the main purpose of packaging?
For several weeks, we have been polling our CPS Blog readers on what they think the MAIN purpose of packaging is. Admittedly our universe for this poll is small, only 22 votes. But, even a small sampling can give us some ideas. Fifty percent believ...
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Creating the perfect package
You've spent months even years developing your product and now you've got to bottle it and sell it. Here's what you need to do to create the perfect package for your product: Study the competition. Look around and see what kind of packaging your compe...
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Five packaging must-knows
Here are 5 vital things you need to know as you start on your journey that packages your product to sell: You can't have a product without a package. Just think about potato chips and eggs for example. How could you sell them unbroken and undamaged w...
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Logo: To Refresh Or To Not?
A customer wasn't sure if they should keep the same label they started with 10 years ago. I recommended a refresh. Ten year old kitchen appliances are rust and avocado colored. If I was wearing the same clothes I had from 20 years ago, I'd be wearing acid...
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Decorating your package
Creating the perfect package for your product is absolutely essential to marketing your business. Once you have found the plastic container, jar or glass bottle that truly accents and compliments your product, you are well on your way to that perfect pack...
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Containers for essential oils
Essential oils are a natural way to infuse your products with aromatic and medicinal uniqueness. Essential oils are concentrated compounds extracted from plants and can pack a punch not only in aromatic intensity, but in your container. To prevent dete...
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Why we need packaging
Packaging and labeling have several objectives: Physical protection - The product may require protection from shock, temperature, or compression. Bodyguards are not a cost effective way to go. Barrier protection - The product may require protec...
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Color psychology: Picking the right color
Color is everywhere and it impacts decisions you make everyday. What does it mean? How can you maximize impact? Why are people more relaxed in green rooms? Why do weightlifters do their best in blue gyms? What colors in which constructs can maximize impac...
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Inventors, Don't Forget to Patent and Package
Inventors invent products, but it is the packaging that is going to sell them. The average consumer spends less than three seconds making up their minds whether or not to buy a product. Consequently, you need to influence that purchasing decision. The bes...
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How are plastics made?
Plastics consist of building blocks called hydrocarbons, typically derived from petroleum or natural gas. These monomers (small molecules) are bonded into chains called polymers or plastic resins. Different combinations of monomers yield resins with sp...
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Five packaging "must-knows"
Here are 5 vital things you need to know as you start on your journey that packages your product to sell: You can't have a product without a package. Just think about potato chips and eggs for example. How could you sell them unbroken and undamaged w...
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How can I decorate my package?
Silk screen printing is the most common form of bottle decoration in the industry. Please read my post on screen printing . In addition to silk screen printing, pad printing, hot stamping and custom labels are other ways to decorate a package. Pad Pr...
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Does the FDA require animal testing?
Although the Food, Drug & Cosmetic Act does not require animal testing for cosmetic safety, FDA strongly urges cosmetic manufacturers to conduct whatever tests are appropriate to establish that their cosmetics are safe. Cosmetic products that have no...
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What is silk screen printing?
Silk Screen printing is the most common and widely used form of decoration in the industry. Silk screening is very effective for one and two color designs. We can print 3 color designs, but such prints become very difficult and more expensive. Also, the ...
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Benefits of Plastics
Performance All Wrapped Up When the packaging questions are tough, plastics are often the answer. Sometimes they are the only answer, performing tasks no other materials can perform and providing consumers with products and services no other material...
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Heat Induction Seals are Tamper-Evident
Induction sealing, otherwise known as cap sealing, is a non-contact method of heating a metallic disk to hermetically seal (airtight seal) the top of plastic and glass containers. After the cap is applied, the container passes under an induction coil, ...
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